Portfolio Two

Sunny Side School

Mr. Abinet

They are was developed an engaging WordPress website for Sunny Side Educational Institute, focusing on intuitive navigation and mobile responsiveness to showcase their academic programs effectively.

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Category

Web Design

Client

Educational InsInstitute

Start Date

March 20, 2025

Designer

Yihenew N.

Mr. Abinet

The goal is new website launched to immediate praise from the Sunny Side School community. The results were clear and impactful:

  • Reduction in Administrative Burden: The staff reported a significant decrease in calls asking for basic information that was now easily accessible on the new site.

  • Enhanced Brand Perception: The modern, professional design accurately reflected the institute’s high standards, building trust with prospective families from their first click.

THE challenge

Sunny Side School possessed a wealth of excellent programs and a stellar reputation. However, their existing website was outdated, difficult to navigate on mobile devices, and failed to reflect their quality. The inquiry form was buried and complicated, leading to a high number of phone calls for basic information and a low rate of qualified online leads. They needed a digital presence that acted as a true "front door," welcoming families and effectively guiding them to take the next step.

OUR APPROACH

1. Discovery & Strategy: We began by interviewing staff and parents to identify key pain points and information priorities. We mapped the ideal user journey for a prospective parent, from first visit to submitting an inquiry.
2. User-Centric Design: We designed a clean, professional, and warm interface that prioritized:
Mobile-First Responsiveness: Ensuring a perfect experience on any device.
Clear Information Architecture: Making key details (programs, faculty, tuition, calendar) easy to find in 2-3 clicks.
Compelling Visual Storytelling: Using high-quality photography and video to showcase campus life and student success.
3. Conversion-Focused Development: We built the site with a focus on generating leads, strategically placing clear Call-to-Action buttons (e.g., "Schedule a Tour," "Request a Prospectus") throughout the site and simplifying the inquiry form to its essential fields.