Portfolio Three

Deaf Blind Fund

Mr. Betsiha

From our first meeting, Yihenew showed a genuine commitment to our cause. He built a website that captures the heart of what we do and, most importantly, has made it easier for people to support us. The rise in secure online donations has directly contributed to our programs. He is a pleasure to work with.

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Category

Web Design

Client

NGO

Start Date

August 20, 2025

Designer

Yihenew N.

Mr. Betsiha

The goal is new website became a powerful engine for Deaf Blind Fund’s growth and sustainability, directly impacting their ability to fund their mission.

  • 30% Growth in Online Donations: The simplified, secure donation process led to a 30% increase in one-time online donations in the first quarter.

  • 50% Increase in Volunteer Sign-ups: The clear call-to-action and easy application form resulted in a  50% increase in volunteer applications.

  • A Cohesive Digital Voice: The website now effectively communicates the NGO’s brand story, creating a consistent and trustworthy experience for all supporters.

The Challenge

Deaf Blind Fund does critical work in our community, but their old website was not effectively converting visitor compassion into action. The donation process was clunky and felt insecure, and information for potential volunteers was scattered. They needed a digital hub that could tell their story compellingly, build immediate trust, and make it incredibly easy for supporters to donate their time or money.

OUR APPROACH

1. Empathy-First Strategy: We immersed ourselves in the NGO's mission. Our goal was to translate their passion and impact into a digital experience that connected with visitors on an emotional level.
2. Storytelling & Trust Architecture: We designed the site to prioritize:
Impact Over Activity: We focused the copy and imagery on showcasing successful outcomes (e.g., "See how your donation helped").
Transparency: Creating dedicated pages for financial transparency and showing exactly how donations are used.
Streamlined User Flows: Creating clear, simple, and secure paths for Donating and Volunteering.
3. Security & Integration: We implemented a trusted, secure payment gateway (e.g., Stripe, PayPal) and ensured the donation process was seamless and required minimal steps, reducing friction and abandonment.